Annette M. Veech, Ph.D.

Managers face unexpected communication challenges every day. It isn't enough to write and speak well; managers must also successfully navigate difficult political waters as they select strategies for resolving daily issues.

Experiencing many of these scenarios herself in the corporate sector as a managerial consultant, Veech understands firsthand the need for realistic cases in business communications to help managers become better leaders. Strategic thinking for solving cases and real-world sample solutions are included in this casebook.

Veech outlines a three-step methodology to apply throughout the lessons in the book: "Review the Big Picture; "Analyze the Facts and Emotions; and "Design the Strategy."

Then, she examines the manager as "communication coach," "cross-functional leader of diverse teams," "idea-generator," "meeting facilitator," "concept illustrator," "crises team leader and liaison to the media," and finally "conflict mediator."